Customized Website
Design
A
Radical New Way Of Building Websites
Strategy
and Positioning
The real key
to success on the Internet is to begin with a well planned strategy. Before
we write code or begin any web page design, we take a hard look at competitive websites, the potential user base and their tastes, the type of services and information
your website will offer and more.  This
research is then applied to designing an Internet strategy for your company
that includes "look and feel" appeal, positioning, online marketing and
ways of integrating it into your current advertising. This type of strategic
development ensures that your company will successfully enter the Internet
marketplace with a hot, high-demand website.
Prototype
Design
A website's
"look and feel" is the single most important element of a site's construction.
It includes page layout, type of graphics, overall sizing, space usage
and user navigation. Before actual coding and construction, we will present
prototype pages so that you have an opportunity early on to make modifications.
It's our way of ensuring that your website is constructed exactly the way
you envisioned it.
Site
Construction
This is where
the real magic starts for custom website design. Our designers and programmers will translate your
prototype site plan and strategy into actual layout, text copywriting and
programming. They will ingeniously integrate the latest HTML coding, CGI
server programming and JavaScript "smart" programs to make your site alive
to users.
Layout
and HTML Coding
A successful
website is laid on a solid foundation of professional design. Our designers
have years of experience working with print communications projects in
the advertising and marketing industries. They will meticulously choose
backgrounds, test various layouts and design high impact graphics to deliver
your company's image and information to your users. Overseen by a creative
director, the pages of your website will be designed to lead users throughout
your site and to encourage them to act upon your company's services and
offerings.
Graphic
Design - Making "Cool"
Happen
Our aim is to
build you a website that is more than just appealing and attractive. Your
users should be visually entertained with high impact images and special
effects. Our designers use high-end PowerMac & Pentium-II workstations
to design high impact graphics, animations and icons to entertain and deliver
your message. Your web pages are designed with whatever makes sense and
is required to ensure each page is attractive at the same time effective.
Image
Scanning
The Internet
is a graphical environment and we encourage our clients to add products
shots and other images. Like specially designed graphics, images lend realism
to the quality and service you offer. We offer high quality scanning, which
when reduced to web dimensions, has more colour depth, images are sharper
and show more detail.
Copywriting
Dazzling users
with graphics, animations and images can't make up for the power of words.
The biggest problem with websites today is lack of appealing copy that
leads readers logically through the web pages. Many web designers believe
that graphics can make up for lack of copy. We believe that graphics are
a support tool and that it's the copy that does the real selling. Our copywriters
are available to edit or fully rewrite the text in your web pages to give
them an edge in selling. On the net....content is king.
In a nutshell,
when it comes to designing and building powerful websites, we follow a
somewhat different philosophy. We believe that a successful website is
one where graphics, layout and copy have purpose and are combined to deliver
a unified message.
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