Task: Website to promote the relaunched VIMAL brand
Project: The VIMAL brand was relaunched by Reliance Industries as a fashion brand for the young trendsetter with a key brand promise to deliver, premium, innovative textiles and apparel. The website was to reflect the VIMAL brand personality – modern, minimalist and timeless. Well we at NetLink did just that, and more. An inspiring full screen layout design was implemented with an interactive section covering the brand evolution from the mid seventies when Shri Dhirubhai Ambani first launched the brand, to the present time. The website covers the sub-brands by VIMAL and their products. A store locator function has worked wonders along with an ecommerce module that allows one to buy or gift VIMAL gift certificates and fabrics.