Web site development is complex and a challenging task; it is multi-disciplinary and involves a team of skilled experts from various fields from programming, graphic designing to content writing. It takes some skills to build a web site that delivers exactly what you want, with a good layout and with community building and you need to know technical aspects as well as research and marketing, promotion, writing, etc.
Website development is a difficult task but when done with correct approach, proper analysis ad using the right technique it delivers websites designed right for clients benefit. Web presence, traffic and goal conversions are the aims behind a website that a client seeks to fulfill using a web design service. He wishes to see his idea or concept materialize online. A good web designer should be professional, hard working, sincere and most important an expert at his job.
A website should have a unique selling proposition in a niche market that has an upper hand on the competition prevalent in that segment of the Internet. It should encompass all the design standards set in W3C guidelines. Most of all it should be targeted to the right audience and designed as such that it gels with the products and services that the website delivers.
A web design company should portray quality and conform to browser compatibility in a web development exercise. It should be user friendly and have excellent navigable structure. It should unique content that is precise and meaningful for the users. It should deliver information and guide to the products and services it is selling. The website should deliver trust and should have secure systems for payment, correspondence etc.
In short the website should be such that the visitors prefer to visit it again and again and take benefit of the service or the products it is offering.